PARIS — Seven For All Mankind is setting down stakes in Paris, hoping to use a retail renaissance in the city to reposition the beloved jeans brand as more fashion forward and reignite its growth.
It’s the first part of a plan under Sacha Gomez de Zamora Ford, who took the reins as global president last November, after 14 years in positions on the brand’s sales and product side, culminating as vice president of wholesale and business development. Following a brief departure, Ford rejoined with the mission to transform the company from a premium denim brand into a fashion and…
